Visual storytelling
Art direction
Illustration
Design
& more

Hi ︎︎ my name is Anaïs, pronounced Ah-nah-EES. I'm a Swiss-Belgian freelance Art Director based in London.
I specialise in visual storytelling, creative concept and illustration. I work with brands, studios, editors and agencies to create work that’s clever, engaging and beautifully crafted.
I’ve led creative work at The Daily Telegraph, Bloomberg and Studio Blup, balancing big-picture thinking with hands-on design. I’ve managed teams, shaped narratives, and directed motion across campaigns, editorials and branded content, creating design that’s engaging and easy on the eyes.
My core focus is art direction and illustration, but I also take on projects involving branding, layout, design systems and motion design, especially when there's room to play with ideas and make things look great.
I'm always up for exciting, ambitious projects, or just a good chat about cats and cheese.
Let’s work together. Get in touch, I’d love to hear from you. ︎︎
I specialise in visual storytelling, creative concept and illustration. I work with brands, studios, editors and agencies to create work that’s clever, engaging and beautifully crafted.
I’ve led creative work at The Daily Telegraph, Bloomberg and Studio Blup, balancing big-picture thinking with hands-on design. I’ve managed teams, shaped narratives, and directed motion across campaigns, editorials and branded content, creating design that’s engaging and easy on the eyes.
My core focus is art direction and illustration, but I also take on projects involving branding, layout, design systems and motion design, especially when there's room to play with ideas and make things look great.
I'm always up for exciting, ambitious projects, or just a good chat about cats and cheese.
Let’s work together. Get in touch, I’d love to hear from you. ︎︎
Contact
︎︎︎ hello@anaismims.com
Previously at
2022–2025 · Bloomberg
2017–2022 · The Telegraph
2015–2016 · Studio Blup
Clients include
Universal Music, Royal Court Theatre, Médor Magazine, Les Fugitives
Awards
︎ Front Page of the Year, British Press Awards 2019
︎ Outstanding Use of Social Media, British Journalism Awards 2020
︎ Bronze, Social Media Design, Society for News Design Digital Awards 2020
︎︎︎ hello@anaismims.com
Previously at
2022–2025 · Bloomberg
2017–2022 · The Telegraph
2015–2016 · Studio Blup
Clients include
Universal Music, Royal Court Theatre, Médor Magazine, Les Fugitives
Awards
︎ Front Page of the Year, British Press Awards 2019
︎ Outstanding Use of Social Media, British Journalism Awards 2020
︎ Bronze, Social Media Design, Society for News Design Digital Awards 2020