BLOOMBERG EVENTS
Art direction and visual design for a variety of internal and external global events at Bloomberg, promoting its products and initiatives. From employee-focused sustainability programs like Earth Month to large-scale finance conferences, I developed cohesive visual identities that engaged diverse audiences and reinforced the company's brand storytelling.
Click on the images to enlarge
Earth Month
To celebrate Earth Month at Bloomberg, I was tasked to create a visual identity that emphasised the actions employees are already taking against climate change, and encouraging them to continue participating in Best of Bloomberg volunteering events.
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Cancer Awareness Month
To mark Breast Cancer Awareness Month, Bloomberg employees in Dubai came together for an official Guinness World Record attempt. Aiming to break the record for the most awareness ribbons made in one hour, Bloomberg partnered with partner charity Friends of Cancer Patients, donating all ribbons made to their organisation. I was asked to provide a creative identity for the event including promotional content and event architecture.
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Future of Finance
The Future of Finance events showcase Bloomberg as a prominent thought leader, at the forefront of finance in Europe. The events create a premium environment for Bloomberg’s clients to gather information from a network of speakers and guests they wouldn’t meet anywhere else. The look and feel reflects the aims of the event. The pie chart visuals are emblematic of the insights being provided, while the fluid animations evoke the constant shift of information.
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Art direction and visual design for a variety of internal and external global events at Bloomberg, promoting its products and initiatives. From employee-focused sustainability programs like Earth Month to large-scale finance conferences, I developed cohesive visual identities that engaged diverse audiences and reinforced the company's brand storytelling.
Click on the images to enlarge
Earth Month
To celebrate Earth Month at Bloomberg, I was tasked to create a visual identity that emphasised the actions employees are already taking against climate change, and encouraging them to continue participating in Best of Bloomberg volunteering events.
Cancer Awareness Month
To mark Breast Cancer Awareness Month, Bloomberg employees in Dubai came together for an official Guinness World Record attempt. Aiming to break the record for the most awareness ribbons made in one hour, Bloomberg partnered with partner charity Friends of Cancer Patients, donating all ribbons made to their organisation. I was asked to provide a creative identity for the event including promotional content and event architecture.
Future of Finance
The Future of Finance events showcase Bloomberg as a prominent thought leader, at the forefront of finance in Europe. The events create a premium environment for Bloomberg’s clients to gather information from a network of speakers and guests they wouldn’t meet anywhere else. The look and feel reflects the aims of the event. The pie chart visuals are emblematic of the insights being provided, while the fluid animations evoke the constant shift of information.
Brackets for a Cause
For the 10th Anniversary of Bloomberg's Brackets For a Cause, I refreshed the branding and designed the invitation, registration page, and banner.
Bloomberg’s Madness Brackets for a Cause is an annual charity event that gathers business leaders, celebrities, and Bloomberg Terminal users to fill out NCAA basketball tournament brackets, with entry fees and donations supporting various charitable organizations. The event fosters networking, friendly competition, and fundraising, making it a unique blend of sports and social impact.
VIP Paris Olympic Games 2024
I designed and art directed VIP invitation cards for Bloomberg-sponsored events at the Paris Olympic Games, overseeing the process from concept to production. The design draws inspiration from the track lines of an Olympic stadium, capturing the energy of the Games.
Finance Pathways
Bloomberg Corporate Philantropy rebranded the EU Women in Finance initiative to refocus on the senior leaders, and differentiate it from other women’s mentorship initiatives.
I was asked to create a new toolkit for the program with a more dynamic feel. I developed a visual approach that highlights diversity and inclusion with a library of silhouettes, ensuring broad representation. The composition emphasizes mentorship, with both leader and mentee looking in the same direction—symbolizing shared vision and progress toward the future. A fresh, vibrant color palette adds energy and optimism, reinforcing the theme of growth, collaboration, and new possibilities.
Your Day
I pitched a visual identity concept for a global series of Bloomberg employee events, proposing a vibrant and playful design that reflects the company’s dynamic culture. The idea incorporated subtle nods to Bloomberg’s unique environment, such as fish (inspired by the office fish tanks), reusable cups, instant message speech bubbles, and Terminal screens. The goal was to create a cohesive and engaging system that would bring energy and personality to the events while celebrating the people at the heart of the company.
I pitched a visual identity concept for a global series of Bloomberg employee events, proposing a vibrant and playful design that reflects the company’s dynamic culture. The idea incorporated subtle nods to Bloomberg’s unique environment, such as fish (inspired by the office fish tanks), reusable cups, instant message speech bubbles, and Terminal screens. The goal was to create a cohesive and engaging system that would bring energy and personality to the events while celebrating the people at the heart of the company.
