Bloomberg Campaigns
From high-impact product reveals to storytelling-driven employer branding initiatives, I developed cohesive visual identities that resonated across diverse markets and audiences.
The campaigns showcase the company's innovation and values through digital content, event branding, OOH campaigns and multimedia assets, strengthening brand perception and a deeper connection with customers and employees.
BQUANT
Bloomberg Lab is a tool that provides programmatic access to Bloomberg data and powerful analytics in a turnkey solution, giving enabled Terminal users the ability to build, test and share custom insights to rapidly turn ideas into actions.
I was tasked with pitching an art direction route for the product relaunch, developing a visual identity based on four key concepts: the square as a space for experimentation and innovation, connection as the power to link and interpret data in meaningful ways, and iridescence as a symbol of limitless possibilities, where each user’s unique perspective transforms outcomes, much like shifting colors in light.
TERMINAL
Art direction of a campaign pitch for the Bloomberg Terminal. The design narrative is inspired by the Big Bang, symbolizing a powerful moment of creation and endless possibilities. At the center of this explosion is the user, surrounded by an array of glass-like particles representing the multiple tools at their disposal with the Terminal.
The Bloomberg Terminal is a professional platform used by finance and business professionals to access real-time market data, news, analytics, and trading tools. It provides insights on stocks, bonds, commodities, and economic trends, making it essential for investment decisions and financial analysis.
CORPORATIONS
The Bloomberg for Corporations global campaign was created in collaboration with business stakeholders. It combines high level awareness messages with creative that speaks to the specific needs of treasurers, corporate strategists, investment relations and supply chain professionals.
Digital, social, print and email assets direct the audience to a suite of 6 new or updated web pages to learn more. The art direction uses the visual language of marking up documents to connect to the corporate audience in a different style to our typical financial campaigns, and includes attention-grabbing animated assets .
INTERNSHIP RECRUITMENT
Art direction of the photoshoot of the internship recruitment campaign. Bloomberg internships offer hands-on project work, networking opportunities with peers and leaders, skills training and plenty of social activities to get to know other interns.
Art direction of the photoshoot of the internship recruitment campaign. Bloomberg internships offer hands-on project work, networking opportunities with peers and leaders, skills training and plenty of social activities to get to know other interns.
CULTURE CAMPAIGN
Art direction and design for the Culture Campaign’s pitch. Bloomberg Culture Campaign is an internal initiative aimed at making employees feel proud to be part of a company that offers incredible, customizable perks. Through bold visuals and a flexible identity system, the campaign reinforces Bloomberg’s dynamic culture and the value it places on its people.
Each image represents a different benefit, free theatre and museum tickets, health services, gym access, and more. These elements can be combined in endless ways across various formats, from stickers to t-shirts, allowing for unique, personalized designs that reflect each employee’s experience.
