The Telegraph's daily edition on Snapchat has become a go-to for best-practice in short-form visual storytelling and design innovation in the newsroom. Producing between 10-15 'topsnap' animations each day, my design team worked alongside editors to promote high-quality content in a mobile-first format, aimed specifically at the younger demographic on Snapchat (70% under 25). From the biggest news stories of the day, marrying agenda-setting photo-journalism with bespoke copy, to tech and lifestyle pieces that require inspired designs and animations to bring them to life - editors ensured that the story is told imaginatively, effectively and efficiently while design works hand-in-glove with both copy and messaging.
This format has been a huge success for the Telegraph, with stories consistently seen by over 10m unique monthly users, and with over 400k unique users engaging with Telegraph content between 3 and 7 days on Snapchat. The design and storytelling ideas on Snapchat have also been used across social and the wider Telegraph site. The team won the Outstanding Use of Social Media Award at the British Journalism Awards in December 2020.
Design and animation: Ruby Martin, Ellie Littlemore, Toby Dexter, Zhen Du, Lorna Milligan, Sophie Winder, Jake Hawkins, Thomas Broom