Will It Kill Me is a six part social video series that uses science to put the biggest health trends on social feeds under the microscope. The series turns the spotlight on trending health myths and popular misconceptions using serious scientific evidence to answer questions and examine claims.
I was responsible for art directing this project, commissioned by Global Health Security, overseeing the creation and delivery of its full brand identity while developing engaging visual solutions to illustrate health myths.
We adopted a bold, minimal color palette and simple geometric shapes, placing a strong emphasis on illustration, animation, and humor to enhance accessibility and impact. The project was a collaborative effort, bringing together motion designers, illustrators, and Global Health Security journalists. In recognition of our work, the series won the bronze medal for Social Media Design at the Society for News Design Digital Awards in March 2020.
Motion design : Mia Teixeira
Illustrations : Toby Dexter
Video : Toby Saunders
Production : Jasper Fulcher, Jordan Kelly-Linden
Presented by Hajra Rahim, Billy Hodder